Gamification as a bridge between entertainment, personnel management and recruitment. With Gamification and storytelling team development processes or aptitude tests will become more lively and exciting and the brand's core is subtly conveyed. This is especially important for the so-called employer branding. The Generation Y born after 1989 have other values and must be addressed different. Gamification is the ideal shape for it. Learn to play, play to learn.
Gamification offers the great opportunity to connect things like storytelling and playful behavior. This special blend is what the fascination of "game" is for us people and how Gamification should be used wisely.
Gamification is the application of game design principles, game design thinking and games mechanics for foreign applications and processes to solve problems and engage participants. Gamified applications take advantage of the tendency of people to participate in games and carry out activities in this way. By incorporating playful elements an increase of motivation of people could be achieved .
"Gamification is particularly aimed to contact our motivation as the driving force behind every action. Since motivation is something special, very individual, and also time-consuming, Gamification focusses on the people and not the activity, which of course should be in the interest of the company and must be the desired goal and should never be lost out of sight, but primarily it comes to a single factor: fun!" (Roman Rackwitz)