Below the Line Marketing

Do you want to place your brand and associate closely with the customer? Terms such as public relations, event marketing, guerilla marketing certainly belong to the repertoire of on the rock. Our example of a successful international action:

Below the Line Marketing

on the rock created the “Camel Circle” as the lead agency. A platform that made diversity and urban art forms in new, undiscovered locations. The creative local "opinion leaders" responsible for the program in five German cities with hand-picked guests and artists. The lively club and lounge atmosphere provided the ideal setting for the brand and for the show's artists. The concept became an international role model. In three years on the rock realized over 30 successful events in Germany and Europe with more than 10,000 visitors and direct access to the target group: the creative class with a transnational network of artists.